Gears of War Launches Fifth Year of “Never Fight Alone” Suicide Prevention
The Coalition has initiated the fifth year of the 'Never Fight Alone' suicide prevention campaign in partnership with Crisis Text Line. The initiative includes a commitment to donate 1% of net revenue from Gears of War franchise products to support mental health resources.
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Impact & Verification Analysis
Gears of War franchise consumers and mental health support service users.
This represents a sustained commitment to integrating social impact initiatives into the commercial lifecycle of a major gaming franchise, influencing brand perception and community engagement strategies.
Full Fact Overview
The Coalition, the studio behind the Gears of War franchise, is continuing its corporate social responsibility (CSR) program by entering the fifth year of its 'Never Fight Alone' campaign. This iteration features a collaboration with illustrator Luke Preece and maintains a financial commitment to Crisis Text Line. The program leverages the franchise's brand identity to promote mental health awareness and provide direct funding through a 1% net revenue share model from specific franchise-related sales.