Win-Back Sequences: Re-Engage Cancelled Members on Kajabi | Kajabi Blog
Kajabi has introduced automated win-back email sequences triggered by member cancellation events. The system allows for personalized messaging based on specific cancellation reasons provided by the user.
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Kajabi creators, course instructors, and membership site owners.
It reduces customer acquisition costs (CAC) by automating the recovery of churned revenue and provides a native data-driven feedback loop for why members leave.
Full Fact Overview
This feature integrates directly with Kajabi's existing email marketing automation engine to target churned subscribers. By leveraging the data captured during the cancellation flow, the platform now enables conditional logic that routes users into specific re-engagement funnels. This shifts the platform from a passive subscription management tool to an active retention-focused CRM, allowing creators to automate recovery workflows without manual intervention or third-party integrations.