Merchants can now add fast, free Prime delivery to their own websites and save up to 25% on fulfillment fees with Amazon Supply Chain Services
Amazon has enabled the integration of the Prime badge and delivery services directly onto third-party merchant websites via Multichannel Fulfillment. Merchants utilizing Amazon Supply Chain Services are now eligible for a 15-25% reduction in fulfillment fees.
Verified State Diff
Impact & Verification Analysis
E-commerce merchants, D2C brand owners, and developers managing third-party storefronts.
It lowers the barrier for merchants to adopt Amazon's logistics infrastructure for their own websites, increasing Amazon's market share in the 3PL space and driving higher volume through their fulfillment centers.
Full Fact Overview
This update represents a significant expansion of Amazon's 'Buy with Prime' ecosystem by integrating it more tightly with the Amazon Supply Chain Services and Multichannel Fulfillment (MCF) infrastructure. By allowing merchants to leverage Amazon's logistics network for non-Amazon storefronts while simultaneously offering a 15-25% discount on fulfillment costs, Amazon is incentivizing deeper adoption of its end-to-end supply chain stack. This move effectively positions Amazon as a third-party logistics (3PL) provider for the broader e-commerce market, competing directly with Shopify Fulfillment Network and other independent logistics providers.