AI Overviews Cut CTR by 23.1% in France
Google deployed AI Overviews to the French market on July 22, 2026. Data analysis indicates a 23.1% reduction in click-through rates for the most exposed domains.
Verified State Diff
Impact & Verification Analysis
SEO professionals, digital marketers, and website owners operating in the French market.
This represents a measurable shift in search engine architecture that directly impacts organic traffic acquisition strategies and site visibility metrics.
Full Fact Overview
Ahrefs conducted a longitudinal study tracking 963 domains via Google Search Console, comparing performance metrics 28 days prior to and 9 days following the deployment of AI Overviews in France. The findings quantify the impact of generative search results on organic traffic distribution, specifically highlighting a significant decline in CTR for high-exposure domains.